RING

The spring TV season on RING, bTV Media Group’s sports channel, will definitely glue the audience to their TV screens with high-class matches from Europe’s most exciting championships and tournaments. Sports fans will enjoy a fresh dose of strong emotions and exclusive content, while advertisers will have the opportunity to reach the key male demographic with versatile advertising formats.

Traditionally, football will dominate the air of RING. The UEFA tournaments – the Champions League, Europa League, and the Conference League, will offer a high-level sports experience, while the games from the Italian Serie A, the Portuguese Primeira Liga, and the Scottish Premiership will further boost the dynamics. The spectacular boxing matches, MMA, and kickbox tournaments will contribute even further to eliciting the audience’s strong emotions.

The programme of the longest-running sports channel on Bulgarian TV air will also include a variety of world-level sports events. The highlights also feature the IIHF World Championship 2024, which will be held in the Czech Republic in May, hosted by Sofia on February 12th-20th.

Especially for those viewers who want to find out more about sports, RING will continue to run special documentary reports about the lives of great athletes and historical sports events.