KEY FIGURES

VIEWERSHIP AND PERFORMANCE IN THE SPRING SEASON 2023

%

All day audience share *

%

Primetime audience share

Source: GARB, target A18-49, consolidated, Spring 2023

ONE SHOW,
MANY PEOPLE

3.1 mln reach

1.9 mln reach

95 % total
reach

1.4 mln reach

1.3 mln monthly engaged users

Source: Market Links, Media Landscape, target 18-54, May 2023; Facebook, bTV News, Spring 2023

THE STRONGEST TV BRANDS ON THE BULGARIAN MARKET

Top of Mind

Most Frequently Whatched

Most Favourite

First Choice

All BMG Channels

All NMG Channels

BTV

NOVA

Source: Noema, nationally representative survey, target 18-54, conducted among 1,000 respondents; June 2023

PREMIUM REACH,
ON ALL PLATFORMS

full library

SVOD ad-free viewing

Broadcast premiere

+ 30 days

+ 30 days

Quick repeat

+ 30 days

AVOD catch-up

Web sites

instagram

youtube

tiktok

Social Engagement

Thank you

for subscribe