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The channel which ensures high-quality and diverse information and entertainment TV content. Large-scale access to varied audience with even a single broadcast.
Daily reach: 37.6% Target group: active population 18-49 -
Diverse schedule of hit series and films, sports tournaments, local programmes, live sports and news emissions. Action and powerful sports emotions in support of your messaging.
Daily reach: 8.2% Target group: active population 18-49 slightly predominant male audience -
Movie channel based on multiple genres – fantasy, sci-fi, action, thriller, drama, comedy, romance, family, etc. Thematic weekly packaging of genres, actors, directors, etc. Two premiere titles per week.
Daily reach: 9.4% Target group: active population 18-49 -
The only comedy channel in Bulgaria. Broadcasts world-famous sitcoms and popular entertainment series. Attracts the power of humour and positive emotions to your side.
Daily reach: 4.1% Target group: youth 18-34, slightly predominant urban audience -
Premiere productions and international titles in a variety of genres - Turkish series, captivating Korean drama shows, hot Latino telenovelas, and intricate European criminal series.
Target group: active population 18-59 -
Sports channel offering a variety of events and championships in football, basketball, rhythmic gymnastics, MMA, kickboxing, etc. The scene for Bulgarian champions in favourite sports.
Daily reach: 1.6% Target group: men 18-49 -
Represented by BMG;
a channel focused on a modern and healthy lifestyle, with programmes about sports practices and good food; useful and positive content with added value for viewers
Target group: modern active urban audience with an interest in a healthy life, loyal and information, predominant female audience -
Represented by BMG;
programmes about the most modern cooking tendencies; beautiful, colourful, seductive content; productions with fresh faces and captivating ideas
Target group: audience with wide age range and authentic interest towards cuisine, slightly predominant male audience
Source: GARB, Spring 2023
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Modern hits; one of the largest music stations in the country, covering over 50 cities.
Target group:18-45 njoy.bg -
One of the leading music and information radios; broadcasts news at every hour, current and author shows.
Target group: 25-55 btvradio.bg -
Unique advertising profile. The only radio for jazz, soul, funk, chillout and world music in Bulgaria
Target group: 25-55 jazzfm.bg -
The first radio station for classical music on the Balkans.
Target group: 35+ classicfm.bg -
The rock radio with original author content and news at every hour
Target group: 18-45 zrock.bg
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Information and entertainment portal: btv.bg
Video highlights from shows, series and news emissions. Original lifestyle content.
16 524 476 Impressions -
News portal: btvnovinite.bg btvnovinite App
News brand with highest trust rating in Bulgaria. All local and international news in real time.
36 223 014 Impressions -
Sports website btvsport.bg
The sports website with current news, videos and podcasts. Content supported by the benchmark of sports journalism - the journalists and faces of bTV
7 102 733 Impressions -
Business website businessnovinite.bg
bTV’s new business hub; the most important financial and economic news - crediting, cryptocurrencies, the stock exchange, stock market trading, global and local business processes, regulations and policies; interviews and analyses about leading economic topics including a videocast with guests about current affairs.
3 133 326 Impressions -
Catch-up of TV shows: btvplus.bg
Free of charge access to bTV video content up to 30 days following broadcast.
16 823 615 Impressions -
Video-on-demand: voyo.bg
A wide variety of Bulgarian and foreign TV series, live sports, live broadcast of TV pre-premieres and a catalogue of 500+ movies.
3 619 044 Impressions -
Women lifestyle site: ladyzone.bg
Оne of the most loved ladies’ site for beaty tips, celebrities’ news, love, fashion and lifestyle; with more video, video stories and video podcast.
10 814 395 Impressions -
Weather site: dalivali.bg
The accurate weather forecast and more
1 909 076 Impressions -
zodia.bg
Astrology prediction of beloved Alena
1 239 625 Impressions
Source: GA360, Spring 2023