We deployed Credissimo's brand integration in a themed, scripted scene from the second season of the hit series Sunny Beach, through a character whose image corresponded to the client's target audience.

Joro the bellboy finds himself in the difficult situation of restoring the ruined wedding dress of Darina, who is marrying Mladen, known to viewers as the jokester lifeguard in the series.

We developed Credissimo's brand integration scene with footage of an initially despondent Joro coming to terms with the idea that he just needs to buy a new dress and switch it.

But where does the money come from?

However, there is a way for everything, and when he needs to save his best friend, in the fastest way, the only salvation for Joro to restore Darina's wedding dress is to take a quick online loan at the right time.

The hero looks for a solution on the net, applies for a quick loan from Credissimo, is approved and a little later the money is in his account.

With the dynamics of the scene, the need for quick cash and the real emotions that the character draws the audience into with his ordeals, we compellingly conveyed the message that with money in time, anything is possible - even saving your best friend's wedding.

Good friendship requires being on time and is remembered with all the wealth of emotions, fun and authentic experiences that the characters go through in the series.

With Credissimo money on time, Joro manages to get the loan on time and buy a duplicate wedding dress.

Agency: Argent Group

Client: CREDISSIMO

Brand: CREDISSIMO

Season: Spring 2021

Channel: bTV