In the final episode of “The Bachelor 2” in the spring of 2023, the Merci chocolate brand presented their new limited edition coconut collection. The show’s two hosts organised a catchy, sweet-flavoured game that involved tasting the different chocolates from the collection. The flavours transported them to exotic destinations, where the air is filled with the aroma of cocoa, and inspired them to share their feelings while tasting the chocolates and comparing them to the female participants in the TV show. To enhance the exotic theme, the ladies wore summer dresses, and the studio was decorated with coconuts, chocolate boxes, and cocktail umbrellas in the colours of the special selection.
Thus, we achieved an interesting and organic integration of the brand essence, while simultaneously associating the show with the launch of the new limited product.
We supported the campaign with video advertising, press releases, and branded posts in social media.