THIS MORNING

“This Morning” is one of the most popular and highest rated current affairs shows in the portfolio of bTV Media Group. For 23 years now, bTV's morning show has been a platform for talking about the leading topics of the day, offering live news coverage, live broadcasts from around the country, outside broadcasts on special occasions, heated political discussions, investigations, and comments on the main consumer topics, which are later developed even further in the media group’s newscasts and online channels.

Every weekday at 06:00 a.m., the two prominent hosts, Zlatimir Yochev and Maria Tsantsarova, present the pulse of Bulgaria’s public life in the form of high-quality and exclusive journalistic content, jointly with the remaining faces of bTV News, the weather forecast, and the sports news team. For the past two years, Zlatimir Yochev has become one of the most popular faces, winning the trust of bTV's viewers in Bulgaria. Maria Tsantsarova is one of the most awarded journalists in the country.

The show features four newscasts presented by Victoria Goteva-Dimitrova and Ivaylo Vezenkov, introducing the audience to the most important events in Bulgaria and the world at 06:00, 07:00, 08:00, and 09:00 a.m. “This Morning” is also home to political debates and discussions, when there are hot topics on the public agenda, as well as fun facts, viewer alerts, and exciting stories from the social networks. Climate scientist Professor Georgi Rachev offers a non-traditional, entertaining, and detailed weather forecast in his show segment “Professor Rachev’s Weather” every Tuesday and Friday.

Besides its variety of versatile and useful content presented to viewers every weekday morning, “This Morning” is a certified carbon neutral TV production that complies with green filming practices. The morning show will remain one of the most dynamic and most watched current affairs shows on bTV's air in the spring season.

In addition to the palette of diverse and useful content presented to viewers each weekday morning, This Morning is produced in accordance with green environmental practices and certified by albert, the organization that supports the environmental sustainability of the television and film industry.