The spring of 2024 will deliver a fresh dose of exciting meetings, thought-provoking conversations, and versatile topics in the studio of “Before Noon.” Every weekday, hosts Desi and Petar will discuss curious events and stories with their interesting and influential guests. The rich variety of meetings with compelling guests will be supplemented by the segments. Since their launch in the fall of 2023, they have been offering versatility, genuine emotions, and high-quality entertainment to bTV's viewers.

“Before Noon” will continue to speak the language of young people via its series “Generation Z”, where Alena Vergova, Rada Dimitrova, and Sofia Strinska will present everything that attracts the interest of today's youth. The digital world will also be an integral part of “Before Noon.” In his original series “Vlogger”, journalist and cinematographer Nikolai Barulov presents episodes from the daily lives and stories of popular individuals and ordinary people, shot using a 360-degree camera.

The established and well familiar authors and hosts of the segments in "Before Noon” will continue to present the hottest and most significant stories and characters to the viewers. Charming host Poli Nedkova will follow the events in the world of cinema, showing places where the movie magic happens. Charming Vessi Zurbrugg will continue to lead the culinary parade in “Yes, Chef!”, while Dr. Martin Genov will invite experts to discuss viewer topics in his segment “Healthy”, introducing the exciting stories of patients and doctors. “I, the Consumer” and Svetlozara Lazarova will make sure our consumer rights are respected and will look for a way to resolve some of the problems we all face in our daily lives. The goal is to make sure the civil society is informed and able to defend their rights. In the new season, Veneta Georgieva, assisted by established experts, will change the viewers’ image in her segment “The Changed Ones”, while Vladimir Geshev will continue to present the “Green Minutes”, dedicated to environment protection and sustainable living.

In addition to Desi’s and Petar’s friendly personalities, the wonderful atmosphere in the studio that inspires all viewers watching the show is also ensured by the show’s new home. It is based in bTV's new studio complex and meets the green filming practices requirements – it has been built using environmentally friendly and sustainable natural materials and features multi-functional zones, possibilities for parallel shooting and broadcasting of more guests and segments, as well as cutting-edge LED lights and audio-visual equipment. The space creates a unique homelike feeling, like a place where we gather with friends and family to talk about the things that really matter in our daily lives – cinema, social processes, interesting stories, and the important events in Bulgaria and around the world.

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Source: GARB, consolidated data, TG A18-49, Spring 2023

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