The weather forecast is traditionally among the most watched segments of bTV News. Viewers benefit from up-to-date and precise information, including warnings of dangerous conditions, from morning till night, thanks to the 15 weekly weather broadcasts. bTV Weather is the only weather forecast where 3D visualisation technology is used to give viewers information on allergenic pollens in the spring and summer seasons.

Weather presenters Natali Trifonova, Stanislava Tsalova, and Borislav Lazarov offer a professional and entertaining reading of weather information, winning high audience trust levels over the years. bTV Weather also provides opportunities for alternative advertising forms in the television's prime time for companies that would like their messages to reach the mass audience.

In addition to TV air, the weather forecast for Bulgaria and the world, dangerous weather alerts, the traffic situation, and other useful info is also available online on the bTV platform dalivali.bg.

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Source: GARB, consolidated data, TG A18-49, Spring 2023

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