Dear partners,

The past spring season of 2023 reinforced the leading position of bTV Media Group as а main source of information for the public and as a company with a sustainable reputation, a stable presence, and a preferred business partner in the media market.

We introduced a number of innovations and delivered an exciting user experience. 

In 2023, we continue to increase investments in local and digital content and make a bold step towards sustainable ESG standards for managing our TV operations. We are proud to have laid the foundations of "green filming" in the local industry and to be the first television in Bulgaria to certify three of its leading productions according to the international "albert" standard. We changed the way of content production, we measured their carbon footprint and we succeeded to offset 71 tons of emissions. We continue our efforts in this direction and aim for all bTV TV productions to achieve full carbon neutrality by 2027.

We will continue to work actively in the fall of 2023 for diverse and targeted content. We will use our entire infotainment ecosystem (TV, radio, social and digital channels) in an exceptional synergy to continue to inform, educate and entertain consumers. All this allows us to deploy a wide range of tools for successful collaboration with you, our business partners.

Our ambition is to continue upgrading on our partnerships in TV and digital ecosystem and realize even greater results together. These achievements are due to the professional and tireless work of our teams, as well as the satisfaction and appreciation of success we receive from the market itself, through increasing investment from advertisers and brands.

In the fall season of 2023, exciting moments await us with the new seasons of favorite and well-known to the consumer formats such as MasterChef, "The Voice of Bulgaria" (10th jubilee season), "The Farm", „Who Wants To Be A Millionaire” and others. We plan to upgrade each of the productions and develop the television experience for the viewer. In addition to surprises in the group's main channel, we have planned to enrich the content in the thematic channels as well. This will be accompanied by new opportunities for advertising and communication positioning across all platforms of bTV Media Group.

We are happy to offer an individual and quality approach to achieve together sustainable business growth.

Ralf Bartoleit,

CEO

bTV Media Group