bTV Media Group helps its partners optimize their advertising campaigns and deliver the right ads to the right users through Adform's integrated Data Management Platform. Our clients can benefit from our already existing audiences, or together we can create a customized niche target group specifically for their campaign.

For a consecutive year, we are proving, through the example of our clients, that we can provide the adequate advertising messages to the precise users. By reaching the correct audience for the specific campaign, the interest in the advertised product or service increases. The client has the opportunity to create a personalised message that will have an even greater impact on the users during the communication process.

Thanks to DMP audiences, increased results are measured with regards to efficiency and trademark security.

In the second half of 2022, customer preferences for sports audiences continue to stand out. All targeted ad impressions generated through fans of sports competitions saw a 12% increase compared to the first six months of the year.

Another audience that has attracted the interest of advertisers is the business segment. Its debut in the second half of 2022 generated 2% of campaign impressions bought through DMP audiences and segmentation.

DMP audiences provide our clients with freedom, ease, flexibility, and precision in managing the various types of campaigns.

Source: Google Campaign Manager 360

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