Can you imagine taking a single bite and visiting an exotic destination? In Season 2022, the Millesime chocolate bars took all six finalists of “The Voice of Bulgaria” and “The Voice Backstage” extension host Preya to faraway continents and exotic cultures. All this was possible by biting off a single piece of these unique Belgian bean-to-bar bio chocolates, challenging the geographical knowledge, taste receptors, and... darts talents all at the same time.
Blended naturally with the host's fun personality and her regular challenges for the contestants, the Millesime game successfully showed the finalists’ talents beyond their vocal skills.
The Millesime collaboration game is a great example of ways partners can establish their organic and entertaining presence in complementary online content, enhancing the recognizability of their brand. The campaign was supported by feature articles published on ladyzone.bg and additional activities on The Voice of Bulgaria Facebook page.
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