"The Taste of Bulgaria" is an exciting and unique culinary traveler show across the Bulgarian TV air. It takes viewers on a series of cooking adventures and provides quality entertainment for hobby foodies. Through the show, the television audience is exposed to the best examples both in cooking and in the production and cultivation of Bulgarian products.

The show is also the perfect context in which we integrated the Ariel brand, which helps to maintain impeccable cleanliness in the kitchen of the host of the show - Maria Zhekova, winner of the last season of the culinary format MasterChef Bulgaria, known for her attention to detail, high demands in the kitchen, as well as with her sustainable lifestyle.

In the Christmas episode, Maria Zhekova demonstrated an important highlight in the preparations for the table awaiting her guests – the tablecloth with snow-white cleanliness, achieved with the assistance of Ariel All in 1 Pods.

The effect of the brand integration was complemented by the broadcasting of overlay premium advertising forms during "The Taste of Bulgaria".

Client: Procter & Gamble

Agency: Media Com

Campaign period: December 2022

Format/broadcast: product placement