According to the latest global statistics*, there are more than 500 million people listening to podcasts, and their number is constantly rising. There are over 5 million podcasts with over 70 million episodes. The podcast as a phenomenon has quickly and smoothly entered the media world, finding its stable place there.
It is a fact that in recent years users in Bulgaria have been closely watching the international trends, and the podcast is one of the top choice formats. It is available anytime, anywhere, reaching even the busiest people. Many podcasts also launched their video versions on the relevant platforms.
In response to consumer demand, bTV Media Group launched a new section on btvplus.bg, its catch-up platform, bringing together all the podcasts produced by the media.
In this section, users will be able to find all top podcasts, including “Let’s Talk About Sports, Without the Cliches,” “Business Video Podcast,” “Small Talks,” as well as the online projects “The Other Champions” and “The Women of Bulgaria.”
Advertisers are increasingly attracted by the podcasts, since they reach a versatile audience and provide them with an opportunity to implement organic integrations in an appropriate context.
* According to research published on the demandsage.com website.