For over 22 years now, bTV's morning show “This Morning” has been a platform for the discussion of the leading topics of the day, offering live news coverage, live broadcasts from around the country, outside broadcasts on special occasions, heated political discussions, investigations and comments on the main consumer topics, which are later developed further in bTV Media Group’s newscasts and online channels.

Established professional and show host Zlatimir Yochev welcomes the most sought-after and interesting guests every morning from 6:00 AM. Together with the rest of the newsroom professionals behind bTV News, bTV Weather, and bTV Sports, he discusses current issues, curious facts, viewer signals, and viral social network stories.

In his colourful and unconventional style, climatologist Prof. Georgi Rachev offers detailed weather forecasts in his special segment every Tuesday and Friday. The segment “The Week of the Spirit”, broadcasted in the weeks around Easter and Christmas, also continues. As part of the segment, viewers will meet popular artists, medical professionals, firefighters, police officers, rescuers, and ordinary people who have done inspiring things.

bTV’s morning show “This Morning” will continue to be one of the most dynamic current affairs shows on bTV this fall.


Source: GARB, Fall season 2022, consolidated data, target 18-49 y.o.

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