With its fresh new selection of favourite movie titles, bTV will continue to gather young and old alike in front of the TV screen every weekend at 14:00 for its special "Family Afternoon” segment. In the fall TV season, the special slot for encouraging family movies will provide advertisers with an opportunity to reach viewers of various demographic groups, who prefer to spend their weekends with the whole family, in the comfort of their homes. Brands will be able to get associated with positive movie content through alternative advertising forms, efficiently reaching a much wider range of viewers. Some of the accents of the “Family Afternoon” in the new TV season include films from the sequels “Harry Potter”, “Beethoven”, and “Nancy Drew”.